published on January 16, 2024
by João Gabriel Ferrari

The year 2023 was marked by uncertainties that kept managers and market analysts up at night. Gradually, the instability inherent to the political transition period dissipated, opening space for more prepared companies to maintain an escalation of growth.

In this scenario, artificial intelligence (AI), for example, has proven to be a highly valuable tool in several areas, bringing innovation and efficiency to security systems, self-service robots, content generation, data analysis, accessibility, among others. It is a path of no return that must be followed by all those who wish to stand out in an increasingly competitive market.

Competition, in this sense, was not limited to the classic price dispute, which proved to be especially fierce during the period. More than that, the fight was for efficiency, sustainability, anticipation of trends and other advantages. Companies that did only the basics suffered to deal with a macro context of high competitiveness, high interest rates, as well as legal and tax uncertainty.

A horizon in which, despite the difficulties, the health and technology sectors stood out in M&A operations. A situation that illustrates that the constant search for new productive arrangements are indispensable actions for survival even in areas whose structures are significantly established and consolidated.

A year of learning and innovations

The PLBrasil Group was no different. The search for excellence and competitiveness required constant actions from managers and employees, focusing on team training and investment in digitalization and automation tools.

In this sense, the improvement of our digital platform meant not only a step forward in terms of internal organization, but also the opportunity to offer customers a tool that speeds up processes, facilitates control and enables the improvement of their own routines. An administrative and technological apparatus unparalleled in the competition, which represents an invaluable competitive advantage.

The constant search for perfect communion between hard human work and technological innovations was one of the most relevant strong points of the PLBrasil Group’s. A context of excellence that should be further expanded throughout 2024, through the improvement of what worked and also the incorporation of ESG policies as another of the action priorities.

Good prospects for innovative companies

Expectations for the year 2024, in general, are quite positive, with projections of controlling inflation and reducing interest rates, both in Brazil and in the United States. This context, if expectations are maintained, positively impacts the willingness of foreign investors to make investments in the Brazilian market.

Not to mention the increase in investment in Artificial Intelligence, which promises to perfect Machine Learning to develop algorithms capable of learning and making decisions based on data.

In 2024, the PLBrasil Group is firmly committed to its digital platform as a powerful ally to increase the competitiveness of its customers. A tool that, based on integration, automation, monitoring and sharing, simplifies document management, optimizing human work and reducing costs.

In the same vein, it points to the adoption of ESG policies as one of the trends that cannot be ignored by companies that seek, through a genuine connection with society’s demands, to attract customers and investors. Far beyond greenwashing, building institutional reputation requires a true commitment to ethical, social and environmental premises.

Although there are several challenges to be faced, such as controlling public spending and mitigating the effects of the recently approved tax reform, the year promises to be full of opportunities for the establishment and consolidation of new businesses. It is therefore necessary to always be one step ahead of the competition, paying attention to innovations that could result in competitive advantages.

Albert Einstein coined the famous phrase: “Insanity is doing the same thing over and over again and expecting different results.” Managers of large corporations know, in this sense, that, in highly competitive environments, the survival and longevity of the business depend on constant adaptation. Being different, therefore, requires acting differently.